How to Deliver Proactive Customer Service
Does your business deliver proactive customer service? Do you even know what that term means? Proactive customer service means providing your customers with a service before they even know that they need it. You don’t need a crystal ball to determine what your customers will need, you just need to pay attention to your customers. Here’s how to deliver proactive customer service that will keep your customers coming back for more.
Always look for ways to serve your customer
Don’t wait for problems to arise–always be on the lookout for ways to surprise and delight your customers. If you anticipate problems before they happen, you’ll be better prepared to deal with them once they do. You’ll have happier customers and a staff who feels confident that they know how to handle any issue confidently.
Pay attention to what customers are saying about your business
Some customers only come to you when they’re completely fed up with your business. You may not be a mind-reader, but you can read the signs in your social media or any emails you receive from irritated customers. If one customer has a problem, chances are other customers will have the same problem at some point. Watch out for complaints about your brand on social media and address issues before angry customers have a chance to complain to their entire social network about your business.
Own your mistakes (and fix them FAST)
If you make a mistake, don’t wait for your customers to point it out. Instead, be proactive and apologized before it becomes an issue. Offer to rectify the situation as best you can and offer a little something extra to compensate for your customer’s inconvenience. By admitting your imperfection, you’ll endear yourself with your customers.
Touch base with customers
It’s a good idea to reach out to customers occasionally just to make sure they don’t need anything. Remind them that you are dedicated to providing excellent customer service and let them know about any new services that you can offer to make their lives easier. They may not even realize they need your help, but they’ll be glad you offered it.
Read the Answer 365 blog regularly for more great tips about customer service.