5 Rewards of an Excellent Customer Service Culture

You know that excellent customer service is great for your customers, but did you know that it’s awesome for your business, too? Creating an excellent customer service culture has a wider impact on your business than you might think. Here are five ways an excellent customer service culture has a positive impact on your business.

Happier employees

Employees who are passionate about their jobs are more engaged with their customers. This leads to higher job satisfaction for your employees. This is a win for everyone involved, since your customers get better service, you get happier employees, and your employees get greater job satisfaction.

Employee engagement and customer service are very closely linked, so when you create policies that boost customer satisfaction, you’ll find that they also increase employee engagement and satisfaction. Of course, you also have to hire the right employees for the job and make sure that you provide adequate and excellent training. The end result of this process is happier employees and more satisfied customers, which are both great for business.

Lower employee turnover rates

Happy employees are less likely to leave their jobs, reducing your overall employee turnover. This has a knock-on effect in reducing training costs, since you won’t have as many new employees to train.

More loyal customers

This is an obvious benefit of a customer service culture. Your customers will love the fact that you put them first and they’ll be more likely to stick around for the long term. They’ll also be more likely to bring their friends and family to you. These referrals from happy customers are worth their weight in gold because they carry the social proof many customers need to trust your business enough to engage with it.

Bigger profits

Believe it or not, you can charge loyal customers more than you could new ones. This isn’t a punishment–most consumers admit they’ll happily pay more money for better customer service. Of course, it’s not a good reason to put up prices arbitrarily, but if your company has an excellent customer service culture, you’ll have the flexibility to adjust prices upwards without losing your loyal customers.

Builds a stronger brand

Want to have a stronger brand that’s recognized by more people? Develop a strong customer service culture. Word of mouth and other forms of social proof mean that your brand will develop a reputation as one that people will want to do business with, and that’s pretty powerful advertising.

For more great tips on developing your customer service culture, visit the Answer 365 blog regularly.