3 Ways to Invest In Your Customers
While gaining new customers is always important, you really shouldn’t overlook the importance of keeping your existing customers happy. You can invest in the customers you have right now and build a lifelong business relationship, or you can work twice as hard to find new ones. Here are three simple ways you can invest in your customers so they’ll be with you for the long term.
Know their names
It sounds so simple, but just knowing and using your customer’s name can be the difference between just another business transaction and actually doing business with someone you like and respect. Customers want to be remembered. They don’t want to be nameless faces in a sea of people–they want you to appreciate them for who they are. Make a point to address each customer by their names and try to identify something unique about each person so you can reference it in the future.
Build a personal relationship
Whether you make a point to learn about their pets, their children, or even their hobbies, using these personal details will really make your customers smile. Ask them about their day, listen to their replies, and make an effort to develop more than just a business relationship with each one–make a point to grow a business friendship, too.
Don’t forget that your social media platforms are a great place to help grow these personal relationships. Encourage your customers to share their lives on your business Facebook page or tweet about how they use your business. This promotes a sense of social community that can help your brand grow.
Offer a brand your customer can depend on
Your brand is as much about your company’s values as it is about your logo. There’s no point in being a widely recognizable brand if your business isn’t providing a great experience for your customers. Your customers should know what you stand for and never have to guess about the type of service that you’ll provide them. It’s no good if your customers can’t rely on you to provide excellent customer service every time–they’ll just go elsewhere for their needs.
For more great ideas about providing excellent customer service to your customers, visit Answer 365 today.