19 January 2015

Phone Service That Will Make Your Company Stand Out

Every business strives to be unique in the minds of its customers. But, in a busy world with lots of competition, being unique is harder than it sounds. In order to really stand out, your business needs to go above and beyond with its telephone customer service. Here are some ways your company can use its phone service to really make an impression on its customers.

Be Available Quickly

It’s not enough to be available to your customers around the clock; you need to be able to meet their needs quickly. Too many businesses overestimate the length of time that their customers will willingly wait “on hold” to speak to a representative. Make sure that you have enough staff to answer every call quickly, or consider using a telephone call centre service to meet your customers’ needs.

Provide Customer Oriented Service

There’s a difference between good customer service and outstanding customer service, and this difference is important. Outstanding customer service puts the focus on meeting the customer’s needs, not the company’s needs. If you treat every call like it’s the only one you receive all day, focus on the best way to meet your customer’s needs, and truly listen to them, you will definitely stand out.

Many companies fail to put the customer’s needs above the business’ bottom line, and while losing one or two customers won’t put you out of business, making this type of customer service a habit, will. People share their negative experiences far more easily than they do their positive ones, so be sure to leave each customer with a pleasant memory of the service they received during their call.

Admit Mistakes, But Rectify Them

Many times, customers call your business with a complaint or problem, not because they want to chat. Listen to your customer’s problem, acknowledge that they have a right to be upset or dissatisfied, and offer a valid solution. If they are upset because your company made a mistake, own up to it, then make it up to them.

If your telephone customer service representatives give out inaccurate information, or don’t know the answer to a question, give them permission to apologize and seek out the source of the correct answer. Customers don’t expect you to be perfect, but they do expect you to apologize when you make a mistake.

Apply these techniques to your telephone service, and your customers will be happy for a long time.